This conceptual project was to design and produce a 24 page, type-based program for TRAFFiC. Writers Festival. The program needed to showcase and promote the festival and its values - intellectually curious, boldly experimental, culturally rich, visually provocative, and philosophically reflective. The target market is socially-conscious creatives aged 18-55, ad the tone of voice is evocative, poetic, conversational but informed, playful with depth.